Cookie Policy

Last updated: 15 January 2026

What Are Cookies

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better browsing experience by remembering your preferences, enabling website functionality, and helping us understand how our site is used. SmartStrategist uses cookies to enhance your experience on our infrastructure project planning website and to provide personalised services.

Types of Cookies We Use

We use different types of cookies for various purposes on our website:

Necessary Cookies

These cookies are essential for the basic functionality of our website. They enable core features such as page navigation, form submission, and security features. These cookies do not store any personally identifiable information and cannot be disabled.

Analytics Cookies

We use Google Analytics to understand how visitors interact with our website. These cookies collect information about your visit, including pages viewed, time spent on the site, and traffic sources. This data helps us improve our website performance and user experience.

Functional Cookies

These cookies remember your preferences and settings, such as language preferences, cookie consent choices, and form data. They enhance your user experience by personalising your interactions with our website.

Marketing Cookies

We use Google Ads and other advertising services to show relevant advertisements about our infrastructure planning services. These cookies track your browsing behaviour to deliver personalised advertisements and measure campaign effectiveness.

Detailed Cookie Information

The following table provides detailed information about the specific cookies used on our website:

Cookie Name Purpose Duration Type
cookie_consent Stores your cookie preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution tracking 90 days Marketing
IDE Google Ads - advertising personalisation 390 days Marketing

Third-Party Cookies

Our website uses services from third-party providers that may set their own cookies:

  • Google Analytics: Provides website analytics and user behaviour insights
  • Google Ads: Enables advertising and remarketing campaigns
  • Google Fonts: Delivers web fonts for consistent typography

Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your preferences. You can change these preferences at any time by clicking the "Customise" button in the banner.

Browser Settings

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies, though this may affect website functionality. Instructions for managing cookies in popular browsers:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions

Google Consent Mode v2

Our website implements Google Consent Mode v2, which adjusts how Google Analytics and Google Ads behave based on your cookie preferences. When you reject marketing or analytics cookies, these services operate in a privacy-enhanced mode that respects your choices while still providing essential functionality.

Cookie Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our practices or applicable laws. When we make significant changes, we will notify you by updating the "Last updated" date at the top of this policy and, where appropriate, provide additional notice through our website or email communications.

Contact Us About Cookies

If you have questions about our use of cookies or this Cookie Policy, please contact us:

SmartStrategist SARL

Boulevard Royal 61, 3593 Dudelange, Luxembourg

Email: privacy@smartstrategist.pro

Phone: +352 23917260

Registration Number: RCSB946527

For more information about how we handle your personal data, please see our Privacy Policy.